Plan like Prada

I’ve been thinking a lot about how brands like Prada, Miu Miu, Beis, and Coco & Eve build experiences that stick with people. They know that a great event isn’t just an agenda and a catered lunch. It’s the story people tell afterward. It’s how they felt.

Their campaigns show up exactly where their audience is, spark curiosity, and leave a lasting impression, it doesn't feel like marketing, it feels like connection! Their target market wants to be there, they want to post about it, and more than anything, they'll always remember how it made them feel, and that memory becomes part of the brand itself.

That same energy belongs at your next company event.

Imagine what could happen if we brought that level of intention and creativity into your next activation, offsite, client dinner, or launch party. What if it didn’t feel like an obligation, but something people actually wanted to attend and participate?

If Prada were hosting an offsite, it wouldn’t be in a beige conference room with cold coffee. It would feel like something. And it can—for any brand.

Whether you’re in tech, law, hospitality, or anything in between, together we can create the kind of experience that gets people talking. Let's build something that makes your brand unforgettable!

Be clear, be confident and don’t overthink it. The beauty of your story is that it’s going to continue to evolve and your site can evolve with it. Your goal should be to make it feel right for right now. Later will take care of itself. It always does.