Own your Money

OFFSITE developed "Own Your Bank," an experiential marketing campaign built around a simple idea that a lot of people don't realize: once you become a member of a credit union, you're a part owner. With that in mind, we created four activations, each themed around retro, nostalgic visuals that spoke directly to a younger audience. Over the course of the campaign, we interacted with over 1,000 students and saw a 35% conversion rate on interaction.